Marketing Mix 

The marketing mix is a set of 4 key elements (product, price, promotion, place) that shape a company's overall marketing strategy and help determine a product or brand's unique value proposition. The marketing mix is a framework that businesses use to craft their marketing plans and marketing communications.

These elements are also known as the "Four Ps".

The four elements of the marketing mix are:

Product: 

Product refers to the goods or services a company offers to its target customers. This includes features, design, packaging, branding, and more.

Price: 

Price refers to the amount a customer pays for the product or service. Companies must consider the cost of production, competition, target audience, and more when setting prices.

Promotion: 

Promotion refers to the activities a company undertakes to communicate the benefits of its products or services to target customers. This includes advertising, sales promotion, public relations, personal selling, and more.

Place (also known as distribution): 

Place refers to the channels a company uses to make its products available to customers. This includes the physical or online stores where the product is sold, as well as the distribution network that helps get the product to the customer.

By carefully managing each of these elements, businesses can create a marketing strategy that helps them reach their target customers, build brand recognition, and achieve their business goals.